Sales & Marketing Director

Posted Date: Jun 28th, 2022
Location: Frisco, Texas

Job description:


When you join the team at Parsons House Frisco, you will join a dedicated group of peers at a family-owned company that puts people first, provides the best service possible while nurturing an environment where everything feels genuine. If you share this vision we would love to meet you. We invite you to apply for an opportunity to be a part of our team and help us to make an impact on the lives of seniors in the role of Sales & Marketing Director.

A successful Sales & Marketing Director applicant:

  • Works with families and their loved one in assisting them with making the decision to move into our community by implementing their proactive sales skills and abilities
  • Has a strong desire to succeed in a competitive market
  • Is organized and optimistic, self-motivated and goal oriented
  • Enjoys collaborating with our team and working in our fast paced environment
  • Has a strong desire to help people, a passion for seniors, and an empathetic ear
  • Has a proven track record
  • Must be able to lead and motivate staff to be part of a customer service culture
  • Has the ability to work independently with a willingness to be flexible
  • Communicates and listens effectively to residents, family, staff, vendors and the general public

Sales & Marketing Director responsibilities include: 

  • Guiding family members and seniors through one of the most difficult decisions in their life and compelling them to make a decision
  • Direct selling to seniors and their families
  • Establishing relationships with referral sources 
  • Developing and executing an outreach plan that results in receiving direct resident referrals
  • Implementing monthly marketing plans, closing leads, following up on inquiries and working with referral sources
  • Developing strong relationships through positive communication
  • Achieving census goals
  • Obtaining required documentation for new residents from doctors and family members
  • Be willing to work weekends and some evenings
  • Coordinating with other departments to make the best experience for your prospects and new residents
  • Attending daily meetings with department heads
  • Creating social media marketing opportunities
  • Planning and executing marketing events.

***This position is 80% inside sales and 20% marketing***

Experience in long term care (Independent, Assisted Living, Memory Care, Nursing Home, Home Health) preferred. Computer proficiency and excellent verbal and written communication required.

What we offer our Sales & Marketing Director candidates:

  • Free meal while on duty!
  • 6 paid holidays and 11 days of Paid Time Off in first year!
  • Competitive pay package including medical, H.S.A., dental, vision, life, short term disability and long term disability!
  • 401k with employer match!
  • A family owned business that cares about their employees!
  • Commission and full occupancy bonus structures!

Other requirements: Compassion and flexibility a must. Applicants must clear TB test, national background check, drug screen and abuse registry. Motor vehicle report also required.

Candidates with experience in these areas may be a fit for the Sales & Marketing Director positions: Healthcare; assisted living; CCRC; nursing home; skilled nursing; home health; memory care; dementia care; community relations; AL; ALF; SNF; sales counselor; senior living; retirement living; admissions; marketing; sales; inside sales; outside sales; outreach