Primary function is to act as liaison between Agency and the community regarding community and customer needs. Responsibilities include development and promotion of hospice programs and services while maintaining the standards of practice consistent with quality health care and maximizing human, financial and equipment resources. Provides counsel to the Agency regarding needs of the community. Serves as liaison between community and Agency. Strategically plans program to meet the needs of community and build relationships, using targeted goals and set productivity to measure success. Demonstrates an in-depth knowledge of, and ensures compliance with, all local, state and federal laws relating to marketing of the agency. Assists in direction of programs through collaboration with Director of Marketing and Chief Nursing Officer (Such as education programs, palliative program growth, facility programs, etc). Partners with the Interdisciplinary Team to support safe and effective patient/family care. Job Description (Relias JD title: JD-HOSMKTR1) Title: Hospice Community Liaison Analyzes metrics to determine when changes are needed to strategic marketing plan, uses Salesforce to maintain documentation, as well as other documentation required by Director of Marketing. Establishes a public relations program for interpretation of the agency’s services and to foster good working relations with physicians and community agencies. Carries out other duties as assigned by the Director of Marketing.